Customized For Greatness
Kyle Lowry is considered the greatest point guard in Raptors history and is a prominent adidas brand ambassador in Canada. To celebrate the ongoing partnership, the adidas Canada team created a special colourway of his shoe and a limited edition shoe box. The package was designed with a premium look, using varnish printing, an acrylic information insert, foam dividers, and a pull tab that subtly references the side panels of the Raptors jersey. The custom colourway was designed to make a statement, incorporating the Raptors’ red and featuring a scale pattern for a bold, roaring on-court look.
Custom designed “Raptors” colourway for Kyle Lowry.