The Ddrops Company was founded to address the need for a simpler way to provide vitamin D supplements to infants, children, and adults. The challenge was to develop a brand identity and packaging that would align with the company’s mission to offer simple, trusted and economical options for the entire family while being flexible enough to accommodate an expanding product line. The final brand identity incorporates an inviting colour palette paired with clean typography to promote clarity. The overall package has a strong shelf presence and exudes trust, warmth and a family-friendly tone. This initial design has stood the test of time and the Ddrops product line has expanded to become a leading brand in the Canadian market, earning multiple awards, including a Mom’s Choice Award. This project was created at Jump Branding & Design.