2016 World Cup of Hockey
The 2016 World Cup of Hockey took place in Toronto and marked adidas’ entry into professional hockey. The design challenge was to create a full campaign to promote the event and highlight adidas as the official uniform supplier. Everything had to be done in-house within tight timelines. The project was comprehensive, including the creation of seeding kits, print and digital advertising, retail storefronts, event space branding, campaign toolkits for participating international markets, and even Zamboni wraps. Photos of key players and close-up shots of the jersey emblems were used to capture each team’s moment to proudly display their national colours on the ice. The campaign reflected the excitement of the event as this unique tournament showcased some of the greatest collection of talent ever assembled on each roster.
